Firstlook Furniture
Create a modern, bold and memorable identity for a furniture brand that communicates strength, functionality and contemporary design. The logo needed to feel premium yet approachable, with a visual element that could become a recognizable brand signature.
- 01
Brief
A furniture brand that needed a modern, premium identity with a distinctive visual signature.
- 02
Approach
The identity combines a strong geometric wordmark with a distinctive orange symbol integrated into the lettering. The custom orange form adds visual personality and can be interpreted as an abstract furniture-inspired structure, while the dark charcoal typography communicates durability, sophistication and reliability. The clean, minimal construction keeps the logo versatile across furniture, packaging, signage and digital applications.
- 03
Delivery
Primary logo with custom symbol + wordmark, orange and charcoal brand colour combination, horizontal logo composition for signage and digital use, a distinctive standalone symbol, and a clean scalable design suitable for storefronts, furniture tags, packaging, catalogues, social media and print applications.
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