Vikar Beauty
Create a sophisticated and contemporary identity for VIKAR Beauty, a premium beauty and skincare brand. Position the brand around elegance, confidence, femininity, and modern luxury. Develop a visual identity that feels editorial, distinctive, and aspirational.
- 01
Brief
Create a sophisticated and contemporary identity for VIKAR Beauty, a premium beauty and skincare brand. Position the brand around elegance, confidence, femininity, and modern luxury. Develop a visual identity that feels editorial, distinctive, and aspirational.
- 02
Approach
Created a refined VIKAR wordmark with high-contrast serif typography to establish a premium beauty presence. Incorporated subtle custom letter detailing to make the typography feel distinctive and ownable. Paired the logo with a clean “BEAUTY” descriptor for a clear and versatile brand lockup. Built the visual direction around warm terracotta, soft blush, and deep teal, creating a balance between warmth, sophistication, and modernity. Kept the identity minimal enough for premium packaging, while strong enough for beauty campaigns and digital communication.
- 03
Delivery
Primary VIKAR Beauty logo Custom wordmark Logo + descriptor lockup Brand colour palette Typography direction Logo variations for light & dark backgrounds Packaging identity Beauty campaign / art-direction style Mockups for skincare packaging, bottles, boxes, social media & promotional applications
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