Petrolos Drive
A bold, dynamic identity for Petrolos, an automotive lubricant brand. Position the brand around performance, protection, power, and motion. Build a visual language that feels premium, energetic, automotive, and trustworthy.
- 01
Brief
A bold, dynamic identity for Petrolos, an automotive lubricant brand. Position the brand around performance, protection, power, and motion. Build a visual language that feels premium, energetic, automotive, and trustworthy.
- 02
Approach
Developed a strong custom wordmark with a powerful, industrial character. Integrated a fluid/flame-inspired symbol to represent oil, energy, motion, and performance. Added “DRIVE” as a supporting element to strengthen the automotive positioning. Used a high-impact palette of red, blue, orange, yellow, black, and white for visibility and energy. Designed the identity to work effectively across lubricant packaging, automotive signage, marketing, and digital applications.
- 03
Delivery
Primary Petrolos logo Logo + DRIVE lockup Custom brand colour palette Typography direction Logo usage variations Automotive/lubricant visual language Brand mockups for real-world application Ready-to-use identity for packaging, signage, stationery, social media & marketing materials
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