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Vikas Jewellers

A refined, luxurious identity for VIKAS JEWELLERS, established in 1999. Position the brand around heritage, elegance, craftsmanship, and timeless jewellery. Build an identity that feels premium and sophisticated while retaining a strong sense of tradition.

LOGO DESIGN AND BRAND IDENTITY PROJECT
Vikas Jewellers logo, packaging, business cards and signage
Vikas Jewellers pattern wrap, colour palette and storefront window
Vikas Jewellers typeface Cinzel Bold, monogram and badge lockup
  1. 01

    Brief

    A refined, luxurious identity for VIKAS JEWELLERS, established in 1999. Position the brand around heritage, elegance, craftsmanship, and timeless jewellery. Build an identity that feels premium and sophisticated while retaining a strong sense of tradition.

  2. 02

    Approach

    Developed an elegant monogram combining the initials “VJ” as the core brand symbol. Used a circular emblem to create a sense of legacy, completeness, and timelessness. Incorporated “Since 1999” to communicate heritage and established credibility. Chose a deep burgundy + antique gold colour direction to evoke luxury, warmth, and exclusivity. Used refined typography and fine-line detailing to create a classic yet premium jewellery aesthetic.

  3. 03

    Delivery

    Primary VJ monogram Full Vikas Jewellers logo lockup Circular emblem / badge variation Since 1999 heritage lockup Premium colour palette Typography direction Logo usage variations Jewellery-focused visual language Brand mockups for store signage, packaging, jewellery boxes, bags, stationery & digital applications

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